5 things every musician’s website needs

 
 

We live in a digital age. Whether you’re an international soloists or a student musician, a pro orchestra player or a teacher, you 100% should have a website. The good news is that we’re now at a stage where most of us do have one. But do we take the time to work out what makes a good website for musicians? Here are 5 things your website needs

 

A “shop window” homepage

 

I’m going to be honest… homepages are actually harder to work out what to do with than any other page on your website. Something that might help get your head around it is thinking of your homepage as a “shop window” for you… if you were a shop…

 

This is your opportunity to summarise what it is you actually do, sell yourself with some great presentation and salesmanship, and give an overview of what else is on your website, and direct people to the bits where you want them to be.

 

Things you could have:

 

  • A big, strong, good quality image
     

  • A sexy quote about you (if you’ve got one)
     

  • Something with your biggest achievement on
     

  • A tiny, snappy, mini biography
     

  • recent news or press
     

  • upcoming concerts
     

  • a video of you doing your thing

 

 

Diary/Calendar

 

Nice and easy! Something that lists what you’re up to at the moment. Simple.

 

Do remember to put links through to whatever the events are etc…  you know, so people can buy tickets and come and watch you etc.

 

“But what if I’m just starting and don’t have that many concerts David?”. Very good question, voice in my head. If you’re worried about having a big blank here, simply put a bit that says “more events coming soon”, and then create a section below with “past events”. This gives people an idea of the sort of things you do and what they can expect from you in future. It might also mean that they then book you to do something like a previous gig!

 

Kick ass biography

Your website should be about one thing, and one thing only… selling you! No matter how good your website is, all your effort will be wasted if you neglect to tell your story about you well.

 

Your biography shouldn’t be a chronological list of what you’ve done and who you’ve studied with. It should be emotive, passionate, and tell the story of who you are and what your music is like.

 

Looking for tips on how to write a kick ass biography? Well I might have already written a blog about it here

 

  

Photos, videos and recordings

 

The digital world is changing at a pretty quick pace. Compared to even 5 years ago, we’re used to websites being led visually (if you fancy a laugh, look at websites from 2000… it’s basically a word document with a tiny photo in it somewhere).

 

Having lots of photos of you and what you do is hugely important for catching visitors’ eyes and will make you look professional. On the plus side, you really don’t have to break the bank now if you’re just starting as mobile phone cameras are insanely good. Just ask a friend to take some photos on their phone, and if you’re adventurous, give them an edit on a free app like VSCO or Snapseed.

 

In the past, there was no way of showing what you do, and you’d have to rely on competition wins or where you studied to prove how good you are. Now, you can show it with engaging video content or sound recordings. Again, doesn’t have to break the bank, and you can do it all on your phone. Most website template builders let you upload YouTube videos and Soundcloud recordings, so you can really demonstrate all of the amazing music things that you do.

 

 

Social media integration

 

If you’re promoting yourself as a musician (be that soloist, teacher, music therapist, or anything else) you 100% should have a social media presence. What’s then hugely important is that your website connects with the hard work that you’re doing on it.

 

So the simple answer would be to have them as links on your website… you know with the little icons. Although you shouldn’t have them so huge they make things look silly, do have them in your header instead of hidden in the bottom of your footer (it makes it much easier for people to find, and people can be agents, promoters and customers who are really looking to see what you’re up to on social).

 

On top of that, it’s a great idea to have a Twitter or Instagram feed somewhere on your website, to show visitors what you’re up to

 

 

Press kit

 

You wouldn’t believe how useful it is to have a press kit on your website as a performer. You’ll usually get asked for a biography, or photos of you at some of the most unusual times when you can’t get to your computer (it’s amazing what time people send important emails).

 

Simple solution… have your press kit on your website for people to download.

 

How do you do it? Have your press kit uploaded onto Google Drive, or One Drive, or iCloud (take your pick of any cloud storage thingy), and make it accessible via a link. Copy that link onto somewhere that’s clearly marked on your website, and you’re all done.

 

Things your press bad could (and should) include – different length biographies, photos, press clippings. And don’t worry, “how to have a kick ass press kit” will be a blog soon!

Advice & TipsDavid Taylor