Client: AAF Pizza Hut
Role: Planner

Student Project
• Wrote position statements for the creative brief
• Conducted ethnographic research, including following the subject around for 3 hours,
capturing every moment on video and asking questions and exploring their enviroment
• Found subjects for ethnography and focus group
• Assisted in conducting focus group, recorded video

Convenience is key, pizza lovers order on a whim when they’re hungry, they don’t like to wait.

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